Stardoll.com: Attracting Teenage Girls and VCs*

Details

Case Code : CLIT004
Publication date : 2006
Subject : IT and Systems
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Stardoll.com, VCs, Sequoia Capital, Index Ventures, dot-com space, Yahoo!, Google, YouTube, Skype, PayPal, Paperdoll Heaven, online


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Abstract:

Stardoll.com encourages creativity and community in a safe environment for young girls and teenagers. Sequoia Capital and Index Ventures were two of the most successful venture capital firms in the dot-com space, having invested in successful ventures like Yahoo!, Google, YouTube, Skype, and PayPal.

Introduction On June 27, 2006, Sequoia Capital, a leading venture capital (VC) firm in the US, announced that it had completed a US$ 6 million Series B round of funding for Stardoll.com. Earlier in February 2006, Index Ventures, a leading European venture capital firm, and a few angel investors had invested US$ 4 million in Stardoll.com as Series A investment funding. Sequoia Capital and Index Ventures were two of the most successful venture capital firms in the dot-com space, having invested in successful ventures like Yahoo!, Google, YouTube, Skype, and PayPal. Stardoll.com (formerly known as Paperdoll Heaven) is an online celebrity dress-up and community site, mostly popular among teenage girls across the world.

The site offered those who registered as free members over 320 dolls and thousands of garments and accessories. For about US$ 3 a month, paid members could get access to "Superstar" dolls, and special clothing and designer collections. Most of the site's members were between the ages of 7 to 17 from over 190 countries. The site was also popular among older girls and women...

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